As Halloween approaches, fashion’s love affair with black becomes more and more intense. Dominant, powerful and a bit mystic, a little tint of black has special magical powers to make us feel potent and rebellious. A contradiction in itself, black skilfully mashes together both modesty and extravaganza, radient sex appeal and submissiveness, loneliness and happiness. Perhaps that’s the reason why so many people love it and why its relevance in the fashion industry will never fade away. It’s really impressive though that in an industry that’s constantly changing, black is a constant that never does. The colour bares the same amount of relevance for Protestant Pilgrims as it did for mourning Victorian widows and as it still does today for cool Silicon Valley figures (think Steve Jobs). It is a colour full of hidden meanings and each one of those meanings is different for a different generation.
Back in the 14th century, black was associated with witchcraft and therefore at the time perceived as evil. In the 19th century however, the perception for black has changed as it was a colour people started to associate with poets and therefore romanticism and in the 20th century it became synonymous with fashion, as it was an omnipresent part on almost any outfit Coco Chanel was sporting. Today, black is both fashion’s darling and its mistress. That’s how powerful it became, so in its honour we’re sharing the most interesting quotes on its meaning and power.
1. Johnny Cash
“I wore black because I liked it. I still do, and wearing it still means something to me. It’s still my symbol of rebellion — against a stagnant status quo, against our hypocritical houses of God, against people whose minds are closed to others’ ideas.”
2. Coco Chanel
“Women think of all colors except the absence of color. I have said that black has it all. White too. Their beauty is absolute. It is the perfect harmony.”
3. Rei Kawakubo
“I work in three shades of black.” — Rei Kawakubo
4. Ann Demeulemeester
“Black is not sad. Bright colors are what depresses me. They’re so … empty. Black is poetic. How do you imagine a poet? In a bright yellow jacket? Probably not.” — Ann Demeulemeester
5. Yohji Yamamoto
“Black is modest and arrogant at the same time. Black is lazy and easy — but mysterious. But above all, black says this: I don’t bother you — don’t bother me.” — Yohji Yamamoto
6. Neiman Marcus
“Women who wear black lead colorful lives.” — Neiman Marcus
7. Diana Vreeland
“Black is the hardest color in the world to get right — except for gray …” — Diana Vreeland
This October, you too can rock black for stylishly glamorous Halloween. Our suggestion? Become the queen of the damn and make Morticia Adams proud by wearing all things BLACK. And since we’re the awesomest bunch there is, we’re giving 25% off on all things BLACK. Sign up here to receive the code.