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mito hadzivasilev jasmin 48,

1000 skopje

Mon-Fri, 9am-7pm

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IRINA TOSHEVA, tiny but mighty girlboss

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Irina Tosheva

They say when you’re in love with your life you tend to paint things around you with the brightest of colors. We say, when you’re in love with your job, just as much as this tiny, but mighty fashion designer is, you paint your whole world in pretty brights. And so, your clients become moving pieces of the colorful arty mosaic, you so delicately put together. When you paint in color, you paint smiles across people’s faces and that our dear ladies is what we call the pure bliss of happiness.

No one seems to have found the formula to the ultimate happiness, and yet Irina Tosheva seems to create some kind of blissful state whenever a new collection pops up. We’re sure you all know that song “Happy” by Pharell Williams and that pretty much sums up the feeling we have when we find ourselves graced by her presence. There’s something about her that simply makes you exhilaratingly enthusiastic and the feeling lasts long after your encounter.

White palazzo pants by Irina Tosheva, photo by Erina Bogoeva

A fashion designer, an activist, relentless creative soul sista and in her spare time, one hell of a closeted event organizer (she organizes the most amazing costume birthday bashes ever), this force of nature is an embodiment of a powerful girlboss who will stop at nothing to make her dreams a reality. Her collections are reflection of nature’s amazing colors, threaded through collaborations with artists (see her collaboration with Vane Kosturanov), musicians and traditional craftsman. Her ability to mix traditional crafts with new techniques like 3d printed fashion is unparalleled.

Read her interview here.