IVANA KNEZ, the ultimate drama queen!
When you’re drawn to the theatrics as much as this fierce woman who has devoted her entire life to creating art outside of the stage of the theatre, you’re bound to add drama to every single thing you do. It comes naturally to you and it’s an inevitable part of any creation process you embark upon. So it goes without saying that when this kind of woman decided to create a brand, her first choice of a name would be DRAMA.
DRAMA was born out of the desire to add theatrics to streetwear and accessories. The label started with creating extravagant accessories combining seemingly unmatchable materials like chains and pearls and from there on, it started to grow into a fashion empire that today features lines of wedding dresses, streetwear and accessories.
When we first launched Bastet Noir, Ivana Knez was one of the first designers to join the wagon. She created an eco-friendly line which featured architectural interpretation of theatre costumes. It was bold, edgy and fierce. That’s how the brand got into designing clothes and the rest is history.
So here we have the lady behind all that DRAMA talking about things that inspire her, her love for cats and the innate penchant for drama.
Read the whole interview here.