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mito hadzivasilev jasmin 48,

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THE FIERCE 90S: women empowerment through fashion

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The 90s were a decade when pretty much everything was allowed. Sheer tops, torn tights, oversized puffer jackets and red lipstick were trends which didn’t quite blend together, but they made a woman stand out in a crowd and that’s pretty much what the 90s were all about. Empowering women through fashion that spoke volumes about a society which was not yet ready to fully embrace woman’s power and make women equal to their male counterparts.

We adore this decade, because unlike today when fashion is monochromatic bore made of black and white outfits dominating across the entire industry, fashion streets back than were filled with lively, brightful outfits which not always made sense but brought extremely exciting and funny times.

"It is also a decade when supermodels became a thing, rebellion was gaining momentum, sex, drugs and rock’n’roll were a must (hey we didn’t say everything was Flaweless, pun intended) and Spice Girls ruled the world."

With 90s fashion making a comeback, we wanted to dedicate an article on the 5 incredibly strong women who not only marked this decade but changed the face of the fashion world as we know it today. There’s something liberating about this period and just like with any other decade, this one has its own girlbosses whose impact was not only felt in their respective industries, but was also a huge factor in women’s empowerment.

Read all about it here.