Fast fashion has its own way of alluring and trapping us into its tracherous net. Piles of trendy pieces available at the tip of your fingertips for a price that’s not only affordable, but insanely attractive. What’s not to love? The strength of its appeal is understandable and it is my belief that no human being is immune to it. But, as the world got hotter, largely attributed to fashion’s wastefulness, people started cooling down and realized that we no longer want to be active participants in the charade. So few years ago, after the irreparable damage was done, people started questioning the appeal behind the allure and as questions started rolling out and began to cleanse our minds, our judgement was put to the test. Was it worth it? Who ends up paying the price? How did we allow this to happen? The truth, as unpleasant as it may be, is that we did this to ourselves.
With the industry in disarray and a chaotic world turned upside down, a new breed of fashion authorities emerged, the ones who passionately fought to campaign against this devouring monster we’ve created, ones who dedicate their lives each and every day to the passionate pursuit of finding a solution. The change makers! And one such individual is Natalie Kay Smith, the founder of Sustainably-Chic and our next Cool Face of Bastet Noir. A devoted mom and a social justice advocate, Natalie had spent almost 6 years building up the community she couldn’t find elsewhere and while perfecting the craft of practicing a more mindful way of living, she found herself gaining a powerful voice and soon enough became a potent authority, spearheading the change within the fashion industry. But with great power, comes great responsibility and so after starting to receive 10+ pitches per day from brands, Natalie found herself exhausted and buried under all the writing and the content she had to create, which got her thinking:
“How could I be writing about sustainability and not sustain myself?! I advocate for fair wages, yet, I am not receiving them. It was then I decided to value myself and charge accordingly.”