THE YOUNGBLOODS COLLECTION

For most part, the 70s was an exhilarating decade and a major turning point for women's rights and women empowerment. It was a time when style became such an eclectic mix of patterns, prints, colors, exuberant shapes and variety of silhouettes. It was also a decade when sportswear for the first time became an acceptable attire for everyday wear, suede set off to be an inevitable part of every woman’s wardrobe and tailored suits turned into a staple, sort of like a must-have uniform of the educated and working woman. The name for the Youngbloods Collection is inspired by the buzzword “youngblood” which was frequently used in the 70s to indicate a person with a youthful spirit and since we’re currently entering a state of forever young attitude, we thought why not reflect that in this line. In this defiantly weird times, we all need just a little pop of color to chase away the blues. That's what this collection has plenty of.